PLATO’S CLOSET / Back to School Simulator
For Plato’s Closet’s first-ever back to school campaign, we turned the pressure of the first day into an opportunity for nervous Gen Z-ers to debut a new look. Through hidden cameras and a back to school simulator, we designated Plato’s Closet as the place to reinvent yourself for the new school year.
ROLE: ART DIRECTOR, WRITER
CD: CAITLIN SMICHOWSKI, PRIT PATEL, ANDREW LINDSEY
CCO: PAUL CAIOZZODIRECTOR: ANDREW LANE, TVBOY
PRESS: AdAge, Little Black Book
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