PLATO’S CLOSET / Back to School Simulator
For their first ever back to school campaign, we established Plato’s Closet as Gen Z’s destination for finding their own style -- by building a back to school simulator.
ROLE: ART DIRECTOR, WRITER
CD: CAITLIN SMICHOWSKI, PRIT PATEL, ANDREW LINDSEY
CCO: PAUL CAIOZZODIRECTOR: ANDREW LANE, TVBOY
PRESS: AdAge, Little Black Book