LONE RIVER RANCH WATER — Shoot Straight
The Ask: Create awareness and affinity for Lone River Ranch Water, a canned hard seltzer from West Texas.
The Solution: For a simple drink of only 3 ingredients, there’s no room for B.S. So, shoot straight with Ranch Water.
BRAND ACTIVATION
Shoot Straight: The Card Game
Shoot Straight: The Card Game
That’s right, we created a card game thats allows brave players to absolutely decimate their friendships with one another by posing a simple question: Shoot or sip?
SOCIAL
Rage-baiting strangers on the internet, one unsolicited comment at a time. #shootstraight